jQuery.fn.liScroll = function(settings) {
    settings = jQuery.extend({
        travelocity: 0.07
    }, settings);		
    return this.each(function(){
        var $strip = jQuery(this);
        $strip.addClass("newsticker")
        var stripWidth = 0;
        var $mask = $strip.wrap("<div class='mask'></div>");
        var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
        var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
        $strip.find("li").each(function(i){
            stripWidth += jQuery(this, i).width();
        });
        $strip.width(stripWidth);			
        var totalTravel = stripWidth+containerWidth;
        var defTiming = totalTravel/settings.travelocity;	// thanks to Scott Waye		
        function scrollnews(spazio, tempo){
            $strip.animate({
                left: '-='+ spazio
                }, tempo, "linear", function(){
                $strip.css("left", containerWidth);
                scrollnews(totalTravel, defTiming);
            });
        }
        scrollnews(totalTravel, defTiming);				
        $strip.hover(function(){
            jQuery(this).stop();
        },
        function(){
            var offset = jQuery(this).offset();
            var residualSpace = offset.left + stripWidth;
            var residualTime = residualSpace/settings.travelocity;
            scrollnews(residualSpace, residualTime);
        });			
    });	
};